An enthusiastic and energetic,client focused professional offering over two decades of extensive experience and expertise in Customer Business Development, Customer Relationship & Marketing & Sales in Banking and Hospitality sector. Capable of developing and handling big teams, implementing & maintaining Business Policies, ensuring compliance and contributing towards development of Corporate Policies. Experienced in Marketing & Banking Operations and skilled in competitive analysis, targeting and identifying/securing new business prospects. Have a complete knowledge of the customer base in terms of profile, demographics & psycho graphics. An effective team leader, strong communicator & motivator with excellent planning & management skills, strong analytical, decision making, problem solving & organizational abilities.
Created prestigious customer segment accounts in the catchment ASIANA Airlines, KWALITY Group, LMJ International, Reliance Money for ( CASA) current account saving account. Introduced new CRM techniques, identified new target customer segments for fresh business and enhanced the existing relationship customer base for cross selling through data mining & customer transaction behavior, centralization of different processes. Consolidation of man power, cost cutting practices. Transformed one of the largest Private sector bank of Sri Lanka from transaction to relationship banking. Observed growth of more than 100% in fee income generated through cross- selling.
PG Diploma in System Analysis from NIIT. B.Com (P) from University of Delhi